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Define ICP, sharpen the offer, and set volume targets (70 / 100 / 150 active inboxes with 1:1 redundancy). Pick meeting goals and exclusions.
Ideal buyers and roles
Value prop and proof (case study/demo/trial)
Volume, regions, and disqualifiers
Set up domains and DNS (SPF/DKIM/DMARC), create inboxes (typically 3 per domain), draft a baseline 3-email sequence, and prepare verified lists.
Domain warm-up and sending rules
1:1 active/standby redundancy
List verification, role filters, and dedupe
Warm-up first, then controlled go-live with test sends, redundancy, and fixes.
Days 0–2: Domains, DNS, inboxes, sequences
Days 3–14: Warm-up and health checks (no live sending)
From day 15: Live campaigns
We increase sends only as health allows.
Day 15–16: About 1 send per inbox per day
Day 17–18: About 3–5 sends per inbox per day
Day 19–21: About 8–10 sends per inbox per day
Day 22+: About 12–15 sends per inbox per day (target)
Rules that protect reputation and keep placement strong.
3 inboxes per domain
1:1 active/standby redundancy
Low daily sends per inbox
Blocklist and health monitoring
Scale bands (steady state at ~15 sends/inbox/day):
70 active (+70 redundancy): ~1,050/day (~23,100/mo)
100 active (+100 redundancy): ~1,500/day (~33,000/mo)
150 active (+150 redundancy): ~2,250/day (~49,500/mo)
We run a mix of Google Workspace and Microsoft 365 accounts for variation. Provider matching (for example, Microsoft→Microsoft) can improve inbox placement, and the mix reduces fingerprint risk.
“Steady flow of qualified replies after a clean warm-up and controlled ramp.” — B2B agency