HOW IT WORKS

SIMPLE. SAFE. PREDICTABLE.

THE PLAN

  • DEFINE ICP

  • SHARPEN OFFER

  • SET VOLUME TARGET: 70 / 100 / 150 ACTIVE INBOXES 

THE PLAN

  • DEFINE ICP

  • SHARPEN OFFER

  • SET VOLUME TARGET: 70 / 100 / 150 ACTIVE INBOXES 

THE BUILD

  • DOMAINS + DNS (SPF / DKIM / DMARC)
  • INBOX CREATION (3 PER DOMAIN TYPICAL)

  • BASELINE 3-EMAIL SEQUENCE

  • VERIFIED LISTS + EXCLUSIONS

THE BUILD

  • DOMAINS + DNS (SPF / DKIM / DMARC)

  • INBOX CREATION (3 PER DOMAIN TYPICAL)

  • BASELINE 3-EMAIL SEQUENCE

  • VERIFIED LISTS + EXCLUSIONS

THE LAUNCH (WARM-UP FIRST)

  • DAYS 0–2: DOMAINS, DNS, INBOXES, SEQUENCES

  • DAYS 3–14: WARM-UP & HEALTH CHECKS

  • WE DO NOT SEND BEFORE DAY 14

THE LAUNCH (WARM-UP FIRST)

  • DAYS 0–2: DOMAINS, DNS, INBOXES, SEQUENCES

  • DAYS 3–14: WARM-UP & HEALTH CHECKS

  • WE DO NOT SEND BEFORE DAY 14

THE RAMP (AFTER DAY 14)

  • DAY 15–16: ~1 SEND / INBOX / DAY

  • DAY 17–18: ~3–5 SENDS / INBOX / DAY

  • DAY 19–21: ~8–10 SENDS / INBOX / DAY

  • DAY 22+: ~12–15 SENDS / INBOX / DAY (TARGET)
    (PACE ADJUSTED BY HEALTH & PLACEMENT.)

THE RAMP (AFTER DAY 14)

  • DOMAINS + DNS (SPF / DKIM / DMARC)

  • INBOX CREATION (3 PER DOMAIN TYPICAL)

  • BASELINE 3-EMAIL SEQUENCE

  • VERIFIED LISTS + EXCLUSIONS

SAFETY RULES

  • 3 – 4 INBOXES PER DOMAIN

  • 1:1 ACTIVE/STANDBY ROTATION

  • LOW DAILY SENDS PER INBOX

  • BLOCKLIST & HEALTH MONITORING

SAFETY RULES

  • 3 INBOXES PER DOMAIN

  • 1:1 ACTIVE/STANDBY ROTATION

  • LOW DAILY SENDS PER INBOX

  • BLOCKLIST & HEALTH MONITORING

SCALE BANDS

ASSUMING 15 SENDS / INBOX / DAY AT STEADY STATE

  • 70 ACTIVE (+70 ROTATION): ~1,050/DAY (~23,100/MO)

  • 100 ACTIVE (+100 ROTATION): ~1,500/DAY (~33,000/MO)

  • 150 ACTIVE (+150 ROTATION): ~2,250/DAY (~49,500/MO)

SCALE BANDS

ASSUMING 15 SENDS / INBOX / DAY AT STEADY STATE

  • 70 ACTIVE (+70 ROTATION): ~1,050/DAY (~23,100/MO)

  • 100 ACTIVE (+100 ROTATION): ~1,500/DAY (~33,000/MO)

  • 150 ACTIVE (+150 ROTATION): ~2,250/DAY (~49,500/MO)

DELIVERABILITY MIX

  • WE USE A MIX OF GOOGLE WORKSPACE AND MICROSOFT 365 ACCOUNTS FOR VARIATION.

  • PROVIDER MATCHING CAN IMPROVE PLACEMENT (E.G., MICROSOFT→MICROSOFT).

  • MIXED PROVIDERS REDUCE FINGERPRINT RISK.

DELIVERABILITY MIX

  • WE USE A MIX OF GOOGLE WORKSPACE AND MICROSOFT 365 ACCOUNTS FOR VARIATION.

  • PROVIDER MATCHING CAN IMPROVE PLACEMENT (E.G., MICROSOFT→MICROSOFT).

  • MIXED PROVIDERS REDUCE FINGERPRINT RISK.

HANDOFF VS MANAGEMENT

  • SETUP + HEALTH (DIY): YOU RUN CAMPAIGNS & REPLIES

  • MANAGED INFRA + DATA: YOU REPLY; WE RUN THE MACHINE

  • INBOX MANAGEMENT: WE QUALIFY & BOOK; YOU CLOSE

HANDOFF VS MANAGEMENT

  • SETUP + HEALTH (DIY): YOU RUN CAMPAIGNS & REPLIES

  • MANAGED INFRA + DATA: YOU REPLY; WE RUN THE MACHINE

  • INBOX MANAGEMENT: WE QUALIFY & BOOK; YOU CLOSE